1. Templates
  2. Article page guidelines

Page title (35 and 60 characters)
Wat is private lease precies | Toyota.nl

Meta description (100-160 characters)
Ontdek de voordelen van private lease. Wil je graag een nieuwe auto rijden, maar dan zonder dat je voor verrassingen komt te staan? Ervaar private lease. 


Afbeeldingen opbouw

Afbeeldingen exterieur : Toyota Modelnaam, exterieur, kijkhoek 
Afbeedligen interieur : Toyota Modelnaam, interieur, en de belangrijkste elementen die je ziet
Albeeldingen algemeen: zo goed mogelijk beschrijven wat er op de afbeelding te zien is. 

Afbeeldingen voorbeeld interieur en exterieur 

Bestandsnaam exterieur (opslaan jpeg.): Toyota-Aygo-exterieur-voorkant-wit
Bestandsnaam interieur (opslaan jpeg.): Toyota-Aygo-interieur-dashboard-navigatie-stuur 

Title atribuut exterieur (name DXP): Toyota Aygo exterieur voorkant wit 
Title atribuut interieur (name DXP): Toyota Aygo interieur dashboard navigatie stuur 

Alt text exterieur (in component DXP): Toyota Aygo, exterieur voorkant, wit 
Alt text interieur (in component DXP): Toyota Aygo, interieur, dashboard, navigatie, stuur 

(Description / keywords DXP): Toyota Aygo exterieur voorkant wit 
(Description / keywords DXP): Toyota Aygo interieur dashboard navigatie stuur 

Overig

Ratio : 16:9 1920 x 1080, 9:16 1080 x 1920
Avoid: text in images and branding information!
Formaat afbeelding: doorgaans .jpeg


URL opbouw

- If possible it will look OK, use the keywords that are popular among users
- Use only smaller-case letters
- Shorter URLs are, generally speaking, preferable. You don't need to take this to the extreme, and if your URL is already less than 50-60 characters, don't worry about it at all. But if you have URLs pushing 100+ characters, there's probably an opportunity to rewrite them and gain value.
- Avoid using dates in URLs (for example on articles)

Title as h1 to introduce article page

- Max two line copy to cover SEO Keywords. - Max 240 characters before it truncates. - Use SEO keyword (s) in first 100-150 words.

Body copy

- Scalable paragraphs to cover for multiple SEO keywords
- Max 240 characters before it truncates

 

H2 - Short title for article content and bodycopy.

Body copy

- Scalable paragraphs to cover for multiple SEO keywords

H2 - Short title for article content and bodycopy.

Body copy

- Scalable paragraphs to cover for multiple SEO keywords

H2 - Short title for article content and bodycopy.

Body copy

- Scalable paragraphs to cover for multiple SEO keywords

Keyword question as a h3 for FAQ's

Test

Test

Test

This page’s purpose is to educate and provide more detailed information about brand sections/generic content. The article page is a very flexible template that should give the AEM editor the freedom to create a variety of desired content on the page. 

The main goals of this page are:

  • Communicating more about the brand and its values
  • Inspiring and educational videos and other content that explain the benefits of electrified technology
  • Information about when a car would be available and how to pre order
  • Up to date with marketing and want to see the car that is on TV
  • Institutional information in general

The template should be used in the following business cases (pages):

  • Landing Page
  • Article Page
  • Service Landing Page
  • Service Product Page
  • Support Landing
  • Support Detail
  • Career Landing
  • Career Detail
  • News Landing
  • News Detail

The article template is used as a content page for articles and campaigns, among others. The components on this page should provide textual and visual information to the end user.

This template should not be used in the first level of the site navigation. The AEM user must be able to have article pages on multiple levels or multiple article pages on the same level in the navigation.

Horizontal hero (Toyota) 

 

Vertcial hero (Lexus)

Image: Lifestyle imagery related to page topic

Title : Title to give a sneak peek and describe the benefits of being on this page 

Description : Descriptive sentence giving overview of the page

Basic text /

Alternate Content /

USP 

+/- 3 items to create a cohesive story

Title : Short catchy title with adjective

Text : Maximum 1 paragraph to describe the topic

Button 

CTA if needed

Card 

Speak to the consumer. Frame title in a question

Accordion

Questions & Answers

List 

List related pages

Quick links

Key CTAs