1. Templates
  2. Category landing page guidelines

Title as h1 to introduce article page

- Max two line copy to cover SEO Keywords. - Max 240 characters before it truncates. - Use SEO keyword (s) in first 100-150 words.
01

USP 1

Dit is een USP 1 component
02

USP 2

Dit is een USP 2 component
03

USP 3

Dit is een USP 2 component

H2 - Short title for article content and bodycopy.

Body copy

- Scalable paragraphs to cover for multiple SEO keywords

UX
UX Standaard Cross Over
Vanaf € 39.995,-
UX Electric
UX Electric Standaard Cross over
Vanaf € 51.995,-
ES
ES Business Line
Vanaf € 57.195,-
NX
NX Standaard
Vanaf € 60.390,-
RX
RX Business Line Cross over
Vanaf € 82.795,-
RXL
RXL Luxury Line Wagon
Vanaf € 92.995,-
LC
LC LC 500h Coupé
Vanaf € 137.595,-
LC Convertible
LC Convertible Standaard Convertible
Vanaf € 208.595,-
LS
LS Luxury Line Sedan Lang
Vanaf € 137.595,-

https://dxp-webcarconfig.lexus-europe.com/v1/model-filter-results/nl/nl

Keyword question as a h3 for FAQ's

Test

Test

Test


This page’s purpose is to make users aware of all available product categories, and to persuade users who already know what they want to buy using engaging content. This page provide SEO content for any category of products, any topic that will cover popular search queries, or promote, as well as easy navigation to product pages.

The main goals of this page are:

  • Understand the technology behind a car (incl. engine)
  • Direct entry point to the product to prevent wasting time
  • See all engine alternatives
  • See price difference between a new electrified car and a hybrid used car
  • Understand the difference between the new previous versions / current car
  • Content tailored to previous interactions
  • See subscriptions for the upcoming models with a specific power train, to understand if it s a good deal

Toyota & Lexus recommended structure : 

 

Horizontal hero (Toyota) 

 

Vertcial hero (Lexus)

Image: Lifestyle imagery related to page topic

Title : Title to give a sneak peek and describe the benefits of being on this page 

Description : Descriptive sentence giving overview of the page

USP / Card / Alternate Content / Asset 

 Provides the keyinformation of the category

Model filter 

Offering an easy-to-navigate experience of the models

Promotions

Category related promotions

Accordion 

 Q&A

List

To editorial or other category landing page.